Terms

King reads the advertising accounts you connect and advises on them. On plans that include it, King can also make changes to those accounts. Each change waits for your approval, with one exception you switch on yourself: an automation you set to act mode, which can raise or lower a campaign's daily budget or pause a campaign, within the limits set on that automation.

We do not guarantee advertising results. Nobody honestly can: the outcome depends on your product, your price, your market and the platform's own auction. What we do guarantee is that the advice is derived from your real numbers and that the reasoning is shown to you.

You are responsible for what happens under your login, so keep the password to yourself. Tell us immediately if you think somebody else has it.

You must have the right to access the advertising accounts you connect. Connecting a client's account without their permission is your problem, not ours, and we will close the account if we learn of it.

Subscriptions are charged in US dollars, monthly or annually in advance. The local figure shown beside the price is an indication at that day's exchange rate — the amount taken is the dollar amount, and your bank may add its own conversion fee.

Annual plans are charged for ten months and run for twelve.

Credits bought as top-ups do not expire while your subscription is active, and are not refundable in cash.

Credits are consumed as you use King, so payments are not refundable once any part of a purchase has been used. What has not been used is a different question, and the rest of this section is about that.

King is sold as credits, and a credit is consumed the moment it is used. The model calls behind an answer are billed to us as soon as the work is done, whether or not the answer was what you hoped for.

That covers subscriptions and credit top-ups alike, and it applies as soon as any credit on that purchase has been spent. Using the product and then asking for the money back is not something we can do.

If you have bought something and used none of it, write to us within 14 days and we will look at it. Where we do agree to return anything, it covers only the part you have not used — we cannot refund work already done for you.

This is why the cheapest plan is $19 and the smallest credit pack is $10: so you can find out whether King is worth it to you before committing to more. Please use that rather than buying a year and asking afterwards.

Cancel at any time from your own settings. You keep access until the end of the period you have already paid for, and we do not pro-rate a partial month.

Cancelling stops the next payment. It does not return the one you have already made, for the reason in the section above.

If we ever have to end your account, you get the unused part of what you paid back, unless it is being closed for the reasons in the next section.

Each plan sets how many businesses you may keep in one account, how many people may be in each, and which tools are included. The current numbers are on the billing page and on each plan card, and they are part of what you are buying.

King itself — the assistant — needs an active subscription. Credits meter how much you use it; they do not replace the subscription, and credits bought without one wait until you subscribe.

If you move to a smaller plan, the change takes effect at the end of the period you have already paid for. Until then nothing changes. On that day, any businesses beyond the new plan's number are locked, and any people beyond its seats are frozen: they cannot sign in until you upgrade again or free a seat. Your businesses, campaigns and conversations are kept exactly as they were and return the moment the plan covers them. The one exception is a network the new plan does not include at all — see the paragraph below.

If your subscription ends, the same happens to everything beyond the smallest plan, and the scheduled reads of your ad accounts stop. Nothing is deleted for ending a subscription: your account, your first business, your connections and everything in them remain yours, and subscribing again turns it all back on.

The Google products — Google Ads, Merchant Center, Search Console and Analytics — are available on the top plan only. If you move to a plan without them, those connections are ended: we ask Google to revoke our access, unless you connected a Google product in another business whose plan still includes it, which would stop working too; we delete the tokens; and we delete every campaign and figure we had copied from them. Google ends a connected Drive's access with the rest, so Drive has to be connected again. That is not a penalty. A plan that does not include a network is not permitted to hold a live connection to it, and the networks' own terms require that your data does not stay with us once our access to it ends. Connect them again on the top plan and the first read brings your current figures straight back.

Use King to advertise anything illegal, or anything the advertising platforms themselves prohibit.

Resell access, share one account across separate businesses, or use the product to build a competing one.

Attempt to reach another customer's data, or to use King to extract our own instructions or another business's information.

King can be wrong. It is a tool that reads numbers and reasons about them, and the final decision on your advertising spend is yours — which is exactly why every change waits for your approval, except what an automation you switched to act mode yourself does within the limits set on it.

Our liability to you is limited to what you have paid us in the twelve months before the claim. We are not liable for advertising spend, lost sales, or a platform changing its own rules.

If a platform withdraws our access to its API, we will tell you and refund the unused part of your subscription. We cannot control their decisions.

If we change these terms in a way that matters, we will email you at least 30 days beforehand and you can cancel if you disagree. The date at the top is when this version took effect.